GlowhausBeauty & Skincare
0 to £180k GMV in 90 days
A cold-start skincare launch. We built the shop, scripted 60 UGC videos around a single hero serum, and let affiliate volume do the compounding.
- GMV in 90 days
- £180k
- Organic views
- 24M
- ROAS
- 6.1x
PT
Selected work
Four accounts, four different problems
A cold-start launch, a catalogue that needed cutting rather than growing, a Live programme built from two failed attempts, and a brand that had to learn what happens after a video goes properly viral. Each one is written up in full — including what went wrong.
- Client GMV driven
- £4.2M
- Organic views produced
- 310M
- Blended ROAS average
- 5.8x
- Shops launched
- 60+
Case studies
Receipts, not decks.
Every figure below is measured inside TikTok Shop and reconciled against the client's own reporting. Where a result came with a cost — a stockout, a hard decision — we have left that in.
Case studies shown are illustrative placeholders pending client sign-off.
The pattern
What the winners had in common.
Four different categories, four different starting points, and the same three decisions behind every result.
- 01
Fewer products, harder focus
Three of the four engagements began by cutting the range. Concentrated sales velocity beats catalogue breadth on this platform, every time.
- 02
Volume before spend
In each case, paid budget stayed small until organic assets had proved they could hold attention. Spend followed evidence rather than optimism.
- 03
Operations treated as marketing
Stock coverage, shipping promises and catalogue structure decided more outcomes than any creative choice we made.
Services behind this work
Your account
What would your write-up say?
Send us your shop and current numbers. We will tell you which of these four situations yours most resembles, and what we would do about it.