Question 1

Do we need an existing TikTok following?

Accepted Answer

No. Most of our clients start from zero. TikTok Shop distribution is driven by content performance and affiliate reach, not by follower count — which is exactly why a brand with no audience can outsell an incumbent.

Question 2

What does onboarding actually involve on our side?

Accepted Answer

A kick-off call, access to your product data and shop, company documents for seller verification, and product samples for the creative team. From there we run the build. Most brands spend under three hours a week with us once the engine is live.

Question 3

How quickly can we be selling?

Accepted Answer

Two to three weeks from documents received to first live listing is typical, assuming verification clears without a resubmission. Creative volume starts in week four. A meaningful read on performance takes around eight weeks from there.

Question 4

We already have a TikTok Shop that is underperforming. Can you take it over?

Accepted Answer

Yes, and it is a large share of our work. We audit the existing setup, fix the structural problems — catalogue architecture, listing quality, attribution gaps — and take over operation without interrupting live sales. The first month usually looks more like remediation than growth.

Question 5

What size of brand do you work with?

Accepted Answer

From pre-launch through to sellers doing over £100k GMV a month. Below roughly £1,500 a month in available ad budget the data is too thin for us to optimise honestly, and we will tell you that rather than take the retainer.

Question 6

Which product categories do you work in?

Accepted Answer

Beauty and skincare, apparel and activewear, home and lifestyle, food and beverage, wellness and consumer electronics accessories. We decline categories where we cannot substantiate the claims a product needs to make, and regulated categories are scoped with your compliance team involved from the start.

Question 7

Who will we actually be working with?

Accepted Answer

A named team: a strategist, a producer, a media buyer and an account manager. You speak to them directly. We do not run a pooled resource model where the person on your call is not the person doing the work.

Question 8

How often will we hear from you?

Accepted Answer

A live dashboard you can check any time, a written performance note every week explaining what changed and why, a monthly commercial review call, and a quarterly strategy session from the Scale package. Ad-hoc questions get a same-day reply on working days.

Question 9

Do we have to approve every video?

Accepted Answer

You can, and most clients do for the first month. After that, most move to spot approval. We will be honest that a hard approval gate on every asset is the most common cause of a slow creative calendar — it is your call, but it has a cost.

Question 10

Who owns the content you produce?

Accepted Answer

You do. All video assets, scripts and brand materials we create are yours in perpetuity, including paid usage rights for organic and ads. Where an individual creator agreement limits a usage term, we tell you before the shoot.

Question 11

What happens to our accounts if we stop working with you?

Accepted Answer

Everything stays with you: the shop, the ad account, the pixel history, the creative assets and the documentation. We run a transition call and hand over the operating detail. There are no exit fees and no assets held back.

Question 12

Do you work with competing brands?

Accepted Answer

Not within the same product sub-category and market at the same time. If we are already working with a direct competitor of yours we will say so at the first call rather than after you have shared your numbers.

Question 13

Is there a minimum commitment?

Accepted Answer

Retainers run on a rolling three-month initial term, then month to month with 30 days' notice. TikTok Shop takes roughly two months to produce a clean read on creative, so anything shorter would not be honest.

Question 14

Is ad spend included in the retainer?

Accepted Answer

No. TikTok bills your account directly for media, and we never mark it up. The retainer covers strategy, shop operations, creative production and campaign management. Budget it separately — for most brands £3,000 to £5,000 a month is where testing produces a clean read.

Question 15

Can we pay by bank transfer instead of card?

Accepted Answer

Yes. Choose bank transfer at checkout and we will issue a VAT invoice with BACS details by email, payable on 14-day terms. Card payments are handled by Stripe and set up a monthly subscription automatically.

Question 16

Are your prices inclusive of VAT?

Accepted Answer

All prices shown are exclusive of VAT. UK VAT is added at the prevailing standard rate on invoices where we are required to charge it, and appears as a separate line.

Question 17

Can we change package mid-term?

Accepted Answer

Upward at any time, effective from the next billing date. Downward at the end of the current month with 30 days' notice, once the initial three-month term has completed.

Question 18

Do you take commission or a share of revenue?

Accepted Answer

No. We charge a fixed monthly retainer for the work performed. We do not take a percentage of GMV and we do not mark up media, because both models create an incentive to recommend spending more rather than earning more.

Question 19

What if we need something outside the packages?

Accepted Answer

Multi-brand groups, marketplace-only mandates and pure creative retainers are scoped from scratch. Enterprise clients are invoiced on agreed terms by bank transfer. Get in touch and we will quote against the actual requirement.

Question 20

Do you guarantee results?

Accepted Answer

No, and you should be wary of any agency that does. What we commit to is the work: the output volume in your package, an agreed blended ROAS floor that governs spend, weekly reporting, and an honest read when something is not working. Guaranteeing a GMV figure on a platform whose distribution we do not control would be a sales tactic, not a plan.

Question 21

How do you measure success?

Accepted Answer

Blended performance: total GMV against total cost, reconciled against your own shop data rather than taken from TikTok's in-platform attribution alone. We show you the gap between the two every week, because that gap is where misleading reporting usually lives.

Question 22

How long before we see meaningful results?

Accepted Answer

Hook-rate signals appear within days. Paid campaigns need two to four weeks to exit learning and produce a reliable read. A fair commercial judgement on the channel takes around ninety days, which is why the initial term is three months.

Question 23

What happens if performance drops?

Accepted Answer

Spend comes down the same day it breaches the agreed floor, rather than at the next review. Then we diagnose: creative fatigue, stock coverage, pricing, or seasonality. You get the diagnosis in writing, including when the answer is something on your side rather than ours.

Question 24

Can we see the raw data ourselves?

Accepted Answer

Yes. You own the ad account and the shop, so you have direct access to everything we see. The dashboard we build sits on top of that data rather than replacing it, and nothing in our reporting is unverifiable from your own accounts.

Question 25

Do you work with brands outside the UK?

Accepted Answer

We do. We are UK-based and run UK, Ireland, EU and US TikTok Shop accounts. Multi-market expansion is included from the Scale package upward.

Question 26

Do we need to meet in person?

Accepted Answer

No. We are based in Ilford and happy to meet London and Essex clients in person, but every engagement we run works entirely remotely, and most of our clients are elsewhere in the UK.

Question 27

How do you handle our data?

Accepted Answer

We process personal data as described in our privacy policy, under UK GDPR. Commercial data — margins, supplier terms, forecasts — is covered by mutual confidentiality in the engagement agreement, and we will sign your own NDA if you prefer to use it.

Question 28

Are you affiliated with TikTok?

Accepted Answer

No. Primetok is an independent agency. We are not affiliated with, endorsed by or an official partner of TikTok, ByteDance or any of their group companies. Any platform partner status we hold is stated explicitly and never implied.

Question 29

What are your working hours?

Accepted Answer

Monday to Friday, 9am to 6pm UK time. Live shopping sessions and launch moments are covered outside those hours by arrangement, and we monitor accounts for issues over weekends without committing to full-service support.

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