PT
Why choose us
The case for us, and the case against
Every agency page claims expertise and partnership. Here is something more useful: the six structural differences in how we are set up, the commitments we make in writing, and an honest list of the brands we are wrong for.
- Markup on media spend
- 0%
- Initial term, then rolling
- 3 mths
- Asset and account ownership
- 100%
- Weekday response time
- Same day
Six differences
Structural, not aspirational.
Each of these is a decision about how the agency is built rather than a claim about how hard we try. That is what makes them checkable.
- 01
One team owns the whole funnel
Shop operations, brand, creative production and paid media sit in the same room on the same account. When a campaign fatigues, the replacement asset is already in production — there is no handover between three suppliers and no week lost to briefing.
Instead of
A social agency, a UGC studio and a media buyer who each blame the other two
- 02
We are specialists, not generalists
We do not run Meta, we do not build websites, and we do not do brand strategy for channels we are not accountable for. TikTok Shop changes fast enough that part-time attention is the same as no attention.
Instead of
A full-service agency where TikTok is one line on a capabilities deck
- 03
Blended reporting, not flattering reporting
We report total GMV against total cost, and we show you the gap between TikTok's in-platform attribution and your actual shop numbers. That gap is where most agencies hide.
Instead of
A monthly deck of in-platform ROAS with no reconciliation
- 04
Your spend is never marked up
TikTok bills you directly. We charge a retainer for work performed and take nothing on media, which removes the incentive to recommend a bigger budget than the account can convert.
Instead of
A percentage-of-spend model that rewards your agency for spending more
- 05
Operations are in scope
Stock coverage, shipping promises, catalogue structure and returns policy all affect whether marketing works. We involve ourselves in that detail and will tell you when the constraint is your warehouse, not your creative.
Instead of
Marketing that stops at the point of handoff and blames logistics
- 06
You keep everything
Ad account, pixel history, creative assets, raw footage where rights allow, brand systems and documentation. If you leave, you leave with a working machine rather than a gap.
Instead of
Assets held on an agency drive and licensed back to you
Side by side
Us against the standard arrangement.
A fair summary of how most TikTok engagements are sold, and where ours differs. If your current agency matches the right-hand column, you probably do not need us.
| Dimension | Typical agency | Primetok |
|---|---|---|
| Scope | Content only, or media only | Shop, brand, creative and media as one accountable engagement |
| Success metric | Views, engagement, in-platform ROAS | Blended GMV against total cost, reconciled to your shop data |
| Media spend | Marked up, or billed as a percentage of spend | Billed to you directly by TikTok, never marked up |
| Creative output | 4–8 assets a month, treated as deliverables | 8–40+ assets a month, treated as tests with a pass mark |
| Asset ownership | Licensed for a campaign window | Yours in perpetuity, including paid usage rights |
| Commitment | 6–12 month contracts | 3-month initial term, then rolling with 30 days' notice |
| Reporting cadence | Monthly deck | Live dashboard, weekly written note, monthly strategy session |
Our commitments
What we put in the contract.
These are operational promises rather than performance promises — because these are the things genuinely within our control.
A named team, not a pool
You know who your strategist, producer and media buyer are, and you speak to them directly rather than through an account layer.
Same-day response on weekdays
Enquiries and account questions raised before 4pm on a working day get a reply the same day, in the channel you raised them in.
Weekly written reporting
A dashboard you can read without us, plus a written note explaining what changed, what we cut and what we are testing next.
Rolling terms after month three
An initial three-month term because the channel needs that long to produce an honest read, then month to month with 30 days' notice. No annual lock-in.
Budget discipline in writing
A blended ROAS floor agreed before spend starts. If performance drops below it, budget comes down that day rather than at the next review.
Full handover on exit
If you leave, you get accounts, assets, documentation and a transition call. No hostage-taking, no retention fees.
Honest disqualifiers
When we are the wrong agency.
We would rather lose the enquiry now than the relationship in month four. If any of these describes you, we are probably not a fit — and we will say so on the first call.
You want a guaranteed GMV figure in writing before we have seen your margins.
You need someone to post three times a week and report on follower growth.
Your product has a contribution margin that cannot survive TikTok's price expectations.
You want a percentage-of-spend model, because it aligns your agency's incentive against yours.
You need every asset signed off by committee before it can be published.
Third-party view
Clients on the parts we find hardest to prove.
Honesty, compliance and low management overhead are difficult claims to evidence. These are the closest we can get.
“The first viral video cost us money once you count the stockout. The second one paid for the year.”
£92k in month one
Velour
Managing Director · Home & Lifestyle
“They told us not to spend more. That was the point we knew the reporting was honest.”
Blended ROAS held above 4x
Northside
Marketing Director · Outdoor & Equipment
“Our compliance team signed off the listings in one pass. That has never happened with an agency before.”
Zero listing rejections at launch
Lumen Skin
Brand Manager · Beauty & Skincare
Decide for yourself
Give us something to be wrong about
Send your current numbers and one thing you believe about your account. We will tell you whether we agree — before there is any question of a retainer.