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Our process
Four phases, and what each one costs you in time
Most agency process diagrams describe what the agency does. This one also sets out what we need from you at each stage and exactly what lands at the end of it — because a phase with no defined output is just a month passing.
- Audit and strategy
- Week 1
- Build and launch
- Weeks 2–3
- Creative volume
- Week 4+
- Your time per week, once live
- ~3 hrs
The engagement
Live in three weeks. Compounding after that.
No six-month discovery phase. We audit, build, then let creative volume and paid amplification do the work — with a defined output at every stage.
- 01Week 1
Audit & strategy
The first week is diagnosis, and it is deliberately unglamorous. We model contribution margin per SKU so we know what can actually be sold profitably at TikTok's price expectations, pull the top-performing competitors in your category to establish what winning creative currently looks like, and audit anything you already have running. The output is a written strategy: which products lead, what the ROAS floor needs to be to protect margin, which creative angles we test first, and what the realistic ninety-day shape looks like. If the honest answer is that TikTok Shop is not right for your margin structure, this is the week we tell you.
What we need from you
- Product catalogue with cost and margin data
- Access to existing TikTok and shop analytics, if any
- A 60-minute kick-off call with a commercial decision-maker
What you get back
- Written category and competitor read
- SKU shortlist with rationale
- Agreed blended ROAS floor and spend ceiling
- Ninety-day plan with named milestones
- 02Weeks 2–3
Build & launch
Two workstreams run in parallel. Operations handles seller verification, category permissions, catalogue architecture, shipping templates and returns configuration. Creative builds the vertical brand kit, writes the listings and assembles the opening hook library. Both converge on a shop that is not merely live but measurable — analytics mapped, attribution wired, affiliate programme published with commission tiers set. Where you already have a shop, this phase becomes remediation instead: we fix listing quality, consolidate variants and close the attribution gaps before touching creative.
What we need from you
- Company documents for seller verification
- Product samples for the creative team
- Sign-off on listings and brand kit
What you get back
- Verified, sellable TikTok Shop
- Optimised listings across the launch range
- Creator-ready brand kit and hook library
- Live affiliate programme and tracking
- 03Week 4 onward
Creative volume
From week four the calendar becomes the product. Concepts are scripted against the angle map, creators are briefed and shipped samples, studio time covers the shots creators cannot deliver, and every concept is cut into several testable variants. Assets go out on a fixed weekly rhythm rather than in batches, because a steady supply is what lets us read decay honestly. Nothing is precious: assets that miss the hook-rate benchmark are retired inside a week, and the ones that clear it are re-cut and handed to the paid team.
What we need from you
- Ongoing product supply for creators
- One approval pass per week in month one
- Flags on any claim or compliance constraints
What you get back
- 8–40+ published assets per month by package
- Weekly hook-rate and retention reporting
- A growing bank of proven angles
- Creative graduating into paid campaigns
- 04Ongoing
Scale what works
Scaling is the least improvisational part of the engagement. Proven assets enter structured paid tests at controlled spend; only those clearing the cost-per-acquisition threshold graduate into scaling campaigns and GMV Max. Budget rises in steps while blended return holds above the floor set in week one, and comes down the same day if it does not. In parallel we widen the base: additional SKUs introduced against proven angles, Live sessions added where the category supports them, and new markets opened once logistics can carry the demand.
What we need from you
- Stock coverage aligned to the creative forecast
- A monthly commercial review session
- Decisions on market and range expansion
What you get back
- Scaling campaigns held to an agreed ROAS floor
- Weekly written performance note
- Monthly strategy session and quarterly plan
- Expansion roadmap: range, Live, new markets
Working rhythm
What happens every week, forever.
Once phase four is running, this is the standing cadence. It does not change with the season or with how well the account is doing.
- Daily
- Ad account management, comment moderation, creator chase-ups
- Weekly
- Creative drop, performance note, hook-rate review
- Fortnightly
- Creator roster refresh and sample dispatch
- Monthly
- Commercial review call and forward plan
- Quarterly
- Strategy workshop, range and market planning
Live shopping sessions and launch moments are covered outside standard hours by arrangement. Accounts are monitored for issues over weekends without full-service support.
Phase one
It starts with an audit, not a contract
The first conversation is a category read on your catalogue and margins. If the honest answer is that TikTok Shop is wrong for your margin structure, that is what you will hear.