PT
Client reviews
What clients say when we are not in the room
Eight accounts, in their own words. We have included the awkward ones — the client who wanted to double ad spend and was told no, and the brand whose first viral video cost them money.
- Client accounts quoted
- 8
- Product categories
- 6
- Linked to full case studies
- 4
What recurs
Three themes we did not ask for.
Reading the feedback back, the same three points come up regardless of category or account size.
We say the unpopular thing
The feedback we get most often is not about creativity. It is about being told not to spend, not to launch the full range, or not to start yet.
Volume changes the conversation
Brands used to agonising over four videos a month describe the shift to twenty or forty as the hardest adjustment — and the one that moved the numbers.
Low management overhead
Small teams consistently mention the same figure: roughly three hours a week of their time once the engine is running.
In full
The long versions, uncut.
Each of these is the full quote rather than the pull-out. Where a client criticised something, we have kept it in.
“We had written TikTok off after one bad agency experience — a lot of decks, very little shipped. Primetok cut our launch range from eleven products to one, which felt reckless at the time and turned out to be the whole answer. Ninety days later we had done £180k and sold out twice. The second sell-out was our fault, not theirs; they had told us to hold more stock.”
Glowhaus
Founder · Beauty & Skincare
“Archiving 282 listings was the hardest conversation we had all year — we had spent months getting that catalogue synced. It was also the month the account started working. Five months on, monthly GMV is up more than four times on a range a fraction of the size, and returns are down because someone finally made content about sizing.”
Repp Athletic
Head of E-commerce · Activewear
“We had already decided Live did not work for us — two attempts, forty minutes each, single-digit audiences. It turned out we had been doing it without a run-of-show, without any promotion and without a reason for anyone to stay past the first minute. Four sessions a week later, Live is the only place we can actually sell the subscription.”
Terra Brew
Co-founder · Food & Beverage
“The first viral video cost us more than it made, once you count three days of being out of stock with paid still running. The second one paid for the year. The difference was entirely preparation — Primetok spent month two building a stock signal process with our operations team that nobody had asked them for.”
Velour
Managing Director · Home & Lifestyle
“Two months in we asked to double the ad budget because the in-platform ROAS looked excellent. They told us not to — the blended number did not support it and the creative had not been refreshed. That was the point we knew the reporting was honest, because every agency before them had said yes.”
Northside
Marketing Director · Outdoor & Equipment
Headline result
Blended ROAS held above 4x
“We are in a category where a badly worded claim is a genuine legal problem, so we expected the usual three rounds of corrections. Our compliance team signed off the listings in one pass. Primetok had already written to the category rules and flagged the two claims that needed evidence rather than quietly publishing them.”
Lumen Skin
Brand Manager · Beauty & Skincare
Headline result
Zero listing rejections at launch
“We are a team of four and we could not have added a channel that needed daily attention. Three hours a week from us — one call, one approval pass, one look at the dashboard — is the entire management overhead. That is the reason we could take TikTok Shop on at all.”
Kindred Goods
Operations Lead · Home & Lifestyle
Headline result
Live in 19 days from kick-off
“We had produced nine videos in a year and each one had been agonised over. Primetok shipped sixty in a quarter and were completely relaxed about most of them failing, because two of them did not. The volume itself was the strategy, and it took us a while to stop flinching at it.”
Sage & Stem
Founder · Wellness
Headline result
60 assets shipped in one quarter
Testimonials are illustrative placeholders pending written client permission. Attributed quotes will be replaced with real, on-file statements before launch.
The numbers behind them
Every quote has a write-up.
A testimonial without a result is decoration. Each of these accounts is documented in full, including what went wrong.
- Glowhaus · Beauty & Skincare
0 to £180k GMV in 90 days
Cold-start skincare: one hero SKU, sixty scripted videos, affiliate-first from day one.
- Repp Athletic · Activewear
A dormant catalogue, relit
A 300-SKU activewear catalogue cut to eighteen and rebuilt around fit demonstrations.
- Terra Brew · Food & Beverage
Live shopping as a revenue line
Four produced Live sessions a week, turned into the brand's subscription channel.
- Velour · Home & Lifestyle
One video, 9.4M views, sold out
A 9.4M-view outlier, the stockout that followed, and the systems built afterwards.
Your turn
We would rather earn the quote than write it
If the feedback above sounds like the working relationship you want, the next step is a call about your catalogue and your numbers.