PT
Service 04
Paid spend that only grows when it earns
Paid media on TikTok Shop is a creative distribution problem before it is a bidding problem. We run GMV Max, Video Shopping Ads and Live campaigns against a blended ROAS floor agreed with you — and we scale spend only while that floor holds.
- Hands-on account management
- Daily
- Markup on your media spend
- 0%
- Creative rotation into scaling
- Weekly
The problem
The two ways TikTok ad budgets get wasted
The first is scaling a campaign that never had the creative to support it. TikTok's auction rewards assets that hold attention; pushing budget into a weak hook simply buys expensive impressions faster.
The second is measuring the wrong thing. In-platform ROAS routinely disagrees with what actually landed in the bank, particularly where affiliate and organic sales are compounding alongside paid. Optimising to the wrong number produces confident, expensive mistakes.
We run to blended performance — total GMV against total spend — and we treat creative supply, not bid strategy, as the primary lever.
What is included
- Full-funnel campaign build
- Creative testing framework
- Daily budget & bid management
- Transparent ROAS reporting
How it works
How we run an account
Account structure is set in week one, then the loop is daily management and weekly creative rotation.
- 01
Baseline and target setting
We establish your true contribution margin per SKU, agree a blended ROAS floor that protects it, and set the spend ceiling we will not cross without your sign-off.
- 02
Account and campaign architecture
Clean separation of prospecting, retargeting and GMV Max, structured so results are attributable and budget shifts do not reset the learning phase.
- 03
Creative testing cadence
New assets enter a structured test at controlled spend. Only assets that clear the hook-rate and cost-per-acquisition thresholds graduate into scaling campaigns.
- 04
Daily bid and budget management
Hands on the account every working day: pacing, bid adjustments, dayparting around your Live schedule, and fast cuts on assets that decay.
- 05
Weekly reporting and monthly review
A dashboard you can read without us, a written weekly note on what changed and why, and a monthly session on what to do next quarter.
The benefits
How this protects your margin
Every mechanism below exists to stop spend outrunning what the account can actually convert.
A ROAS floor, agreed in advance
Spend rises only while blended return holds above the number we set together. If it drops, budget comes down the same day — we do not wait for the monthly call.
No markup on media spend
TikTok bills you directly for ad spend. We never mark it up, which means our incentive is performance rather than volume.
Creative and media under one roof
When a campaign fatigues, the fix is a new asset — and our team already has it in production. No waiting on a separate agency's calendar.
Reporting you can audit
Platform numbers, your own shop numbers and blended performance side by side. You always see the gap between them rather than a flattering summary.
Proof
Where this work has already paid.
Engagements where tiktok ads management was a core part of the result.
Client feedback
On this service, in their words.
“Archiving 282 listings was the hardest conversation we had all year. It was also the month the account started working.”
+412% monthly GMV
Repp Athletic
Head of E-commerce · Activewear
“We had already decided Live did not work for us. We had just been doing it without a run-of-show and without promotion.”
£46k GMV from Live
Terra Brew
Co-founder · Food & Beverage
“The first viral video cost us money once you count the stockout. The second one paid for the year.”
£92k in month one
Velour
Managing Director · Home & Lifestyle
Questions
TikTok Ads Management, answered.
What brands ask before letting an agency near a budget: what spend is realistic, which campaign types we run, who owns the account, and how long performance takes to settle.
No. TikTok bills your card or account directly for media, and we never mark it up. The retainer covers strategy, build, creative testing and daily management only.
Works well with
What we usually run alongside this.
Paid spend sits downstream of creative supply and upstream of shop operations. Both decide whether the budget works.
Next step
Put spend behind proven creative
Share your current spend, ROAS and margin picture. We will tell you honestly whether paid is your constraint right now — and what we would change if it is.