PT
About us
Operators who got tired of watching this done badly
Primetok is a specialist TikTok Shop agency based in Ilford, east London. We were founded in 2022 by people who had run e-commerce businesses and edited short-form video — which is still the combination the channel actually rewards.
- Founded
- 2022
- Shops launched
- 60+
- Markets operated
- 4
- Channel we specialise in
- 1
Our story
We started because the good work was being done badly
Primetok was founded in 2022 by a group of e-commerce operators and video editors who kept meeting the same brand: a decent product, a competent Shopify store, and a TikTok Shop account that had been handed to whoever had the most free time.
The agencies available at the time were either social media managers who had never carried a revenue target, or performance shops who treated TikTok as a cheaper Meta and could not explain why their creative kept dying at four days. Neither understood that on this platform the shop, the content and the media buy are the same job.
So we built the agency that would have solved our own problem. One team that handles the storefront, the brand, the creative volume and the spend, measured against a single number the client actually cares about: gross merchandise value against total cost.
Three years on we are a specialist team in Ilford, working with e-commerce brands across the UK, Ireland, the EU and the US. We have deliberately not diversified into other channels. TikTok Shop moves fast enough that being excellent at one thing is a full-time commitment.
How we operate
Six things we hold to, including the expensive ones.
These are not aspirations on a wall. Each one has cost us money at some point, which is the only reason worth stating them.
Say the unprofitable thing
If your ad budget is too small to read, if paid is not your constraint, or if you should spend the next month on stock rather than content — we say so, even when it costs us the retainer. It is the only way the advice is worth anything.
Volume beats polish
On TikTok, the twentieth video teaches you more than the first one perfected. We would rather ship, measure and cut than spend three weeks protecting an asset from contact with an audience.
One number, shared
Blended GMV against total cost. Not impressions, not follower growth, not in-platform ROAS in isolation. Every report we send leads with the number that determines whether the channel is worth running.
Own the operations
Most TikTok Shop failures are logistics failures wearing a marketing costume — stockouts, shipping promises, catalogue structure. We involve ourselves in that detail because ignoring it makes the marketing pointless.
Leave the client stronger
Assets, accounts, pixel history and documentation stay with you. If a brand outgrows us and takes it in-house, that is a good outcome, and we hand over a system rather than a dependency.
No spend markup, ever
TikTok bills you directly for media. We take a retainer for the work and nothing on top of the budget, because an agency that earns more when you spend more will eventually tell you to spend more.
The team
The people who actually do the work.
Every account is staffed against these roles. You speak to the people doing the work, not to an account layer that relays it.
Strategy Lead
Category strategy & account direction
Sets the category read, the ROAS floor and the quarterly plan on every account. Ten years across marketplace and DTC e-commerce before TikTok Shop existed.
Creative Director
Creative direction & brand systems
Owns the hook library, the brand kits and the standard every asset is judged against. Came from short-form editing rather than traditional advertising, which shows in the output.
Head of Production
Creator network & studio production
Runs the creator roster, the sample logistics and the studio calendar. The reason forty videos a month is a schedule rather than an aspiration.
Performance Lead
Paid media & measurement
Hands on the ad accounts every working day. Built the blended reporting model we use to reconcile TikTok's numbers against what actually reaches the bank.
Shop Operations Manager
Shop builds, catalogue & compliance
Handles verification, catalogue architecture, shipping templates and category compliance. Has seen every rejection code TikTok issues and knows what fixes each.
Account Manager
Client communication & reporting
Your weekly point of contact. Writes the note that explains what changed and why, so the dashboard is never the only thing you get.
Team names and biographies are placeholders pending final sign-off. Roles reflect how every account is genuinely staffed.
How we got here
Three years, one channel.
We have deliberately not diversified. Each of these steps made us better at the same job rather than adding a new one.
- 2022
Founded in Ilford
Three operators, one edit suite and two clients who had been turned down by bigger agencies for being too small.
- 2023
The creative engine formalised
Ad-hoc production became a weekly system: script bank, brief template, variant cutting and a hook-rate benchmark every asset is measured against.
- 2024
Paid media brought in-house
We stopped referring media buying out. Creative and spend under one roof removed the handover that was costing accounts a week every time a campaign fatigued.
- 2025
Live production and multi-market
Produced Live shopping became a standing service, and the first EU and US shops went live for existing UK clients.
Where we are
Ilford-based, working UK-wide
Our studio and edit suite are in Ilford, which keeps us close enough to central London for client sessions and shoots. Every engagement we run works entirely remotely, and most of our clients are elsewhere in the UK.
41 Yoxley Drive, Ilford, IG2 6PX07376618588info@primetokseller.comMonday to Friday, 9am – 6pm
Work with us
Bring us something difficult
We are most useful on accounts that have already tried something and found it did not work. Tell us what happened and we will tell you why.